What is a Variant
Variant, as the name implies is an alternate landing page for your campaign. You can use Variants to identify which messaging works the best for your campaigns and the ones that yield higher conversions.
Creating a Variant
To create a variant, go to Variants tab in the Landing Page screen and click on Add New Variant.
You will have the option to give the Variant a name, and also clone from the existing Variant. It is highly recommended that you clone your page from an existing variant.
Once the Variant is created you can edit it in the Builder by clicking on it.
Variants can be created and switched within the Builder using the option in the top left side