What is TikTok Events API?
TikTok Events API (also known as TikTok Conversions API or CAPI) is a server-side tracking solution that allows you to send conversion events directly from your server to TikTok. This helps you accurately measure the performance of your TikTok ads beyond what browser-based pixel tracking can achieve.
How Does It Work?
→ User clicks TikTok ad
→ lands on your page with a ttclid parameter in the URL
→ user submits a form or completes a purchase
→ your server sends the conversion event to TikTok via Events API
→ TikTok matches the event to the original ad click
Because the event is sent from your server, it is more reliable than browser-only tracking.
The Role of ttclid (TikTok Click ID)
Your system captures this ID and sends it back with conversion events, enabling TikTok to attribute the conversion to the exact ad click.
Basic Integration Steps
1️⃣ Configure TikTok credentials
Add your TikTok access token
Add your Pixel ID
Configure them in your TikTok global integration
2️⃣ Set up your event workflow
Create a workflow that triggers when a key action happens, such as:
Form submission
Order completion
Connect this workflow to the TikTok Events API integration.
3️⃣ Enable the workflow
Turn the workflow on. Once active, whenever a user submits the form or completes an order, the event will be sent to TikTok automatically.