What are Variants?
Variants are different versions of the same landing page. You can use Variants to identify which messaging works the best and yields higher conversions for your campaigns.
Creating a Variant
To create a variant, Click on the "Add Variant" button
Once you click on the 'Add Variant' button, you will see a dialogue box that allows you to clone the existing variants or start from scratch. You can select the desired option and click 'Add Variant'.
You will also find a variant name field on the same dialogue box. If required, you can give a custom name for that variant.
Once the Variant is created, you can edit it in the Builder.
By selecting the variant from the drop-down menu, you can easily switch between variants within the builder.