A lead magnet can be Ebooks, samples, white papers, e-newsletters, etc that you can offer to customers for signing up on your landing page.
This becomes a Win-Win situation for both the lead and the Marketer.
The Lead gets a free valuable resource in exchange for his/her contact information.
The Marketer gets the contact information of the lead which he may use for his lead-nurturing email sequence and other such marketing-related activities.
It is very easy and simple to set up the Lead magnet download in Swipe Pages.
The Lead magnet that you've added will be shared with the Lead Via Automatic Download after they submit the Form.
Please note that Lead Magnet have to be added at a Page Level
Let me show you how you can set this up:
Go to the Page where you want to add the Lead magnet.
In the dashboard of the page, Click on Settings and then, click on the 'Lead Capture' Tab.
Upload your Lead magnet file by either using the Upload File button or the URL button.
If you use the Upload File method, the file will get uploaded from your local device.
If you use the URL method, then, you have to add the shareable URL of the file.
The Lead magnet file can be hosted on platforms like Dropbox, Google Drive or any other similar platforms.
Once you have uploaded the Lead Magnet File, please Click on "Save Changes".
Now, you have to add a FORM to your landing page and set the "Lead Magnet" as the Submission Type. Then, Publish the page.
I have shown you how to do this through the video below. Please take a look at it.