Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer.
It’s one of the best lead-nurturing tactics you can use and an essential part of an email marketing strategy.
Why?
Because lead nurturing emails radically increase the chances of your leads making a purchase. You no longer have to hope that they will buy your products.
Rather, you’ll slowly warm them up until they make that decision.
In this article, you’ll learn how to set your lead nurturing sequence in Funnels through Encharge using Global webhooks.
Here is how it is done:
Step 1: Add a form in one of the funnels preferably in the lead- optin or the sales step of your funnel.
Step 2: Publish your funnel by clicking on the "publish funnel" button.
Step 3: Click on the Integrations tab on the far left side panel.
Step 4: Click on the Global webhooks on the left panel.
Step 5: Click on "Add Global Webhooks".
Step 6: Add a name for the webhooks, and webhook endpoint and then, select the Method. Now, select the next button.
The webhook URL/webhook Endpoint can be obtained from Encharge.
To get the Webhook endpoint, you have to add a "Receive Webhook" action in the Flow builder of Encharge.
Within the "receive Webhook" settings, you will find the Webhook Endpoint.
Step 7: Select the domain to which you wish to tie the webhook to.
Step 8: Now, select the pages tied to the selected domain.
Step 9: Now, map the Swipe Pages form fields to the appropriate webhook fields.
You can also add the respective 'Name attributes' of the Form fields as the Webhook fields.
This can be done by turning ON the 'Map Webhook Fields To Name Attribute' Toggle.
This step is optional. Can be enabled, if your workflow demands it.
Then, click Next.
Step 10: Select the webhook format. Also, add HTTP headers and/or extra fields, if any, you wish to add.
Once done, please click "Create Webhook".
Step 11: Submit a lead on the published funnel page.
This lead will be sent to Encharge via Global webhooks.
Once the response is received, map the Webhook fields with respective fields on Encharge.
Now, link the Nurturing sequence with the Webhook on Encharge and turn ON the automation flow.
That is all.