A lead magnet is vital in a tripwire funnel for attracting and qualifying leads, as it targets a specific audience with valuable, free content. This approach not only increases conversion rates but also helps in segmenting the audience based on their interests.
Offering something of worth, motivates visitors to share their contact information, thereby initiating a potentially fruitful customer relationship.
Furthermore, a well-crafted lead magnet establishes your credibility and expertise in your field, building trust with potential customers. This trust is essential for guiding leads through the funnel towards paid offers.
The insights gained from the lead magnet's performance also inform future marketing strategies, enhancing overall business growth and customer engagement.
In this article, I will explain how to send lead information gathered through the Form on the sales page of the funnel to your email marketing tool using Zapier and Global webhooks.
Once the lead info reaches your email marketing tool, you can send the lead magnet as an email to your customers through the email marketing tool.
Just as an example, I have taken Mailchimp as the email marketing tool in this article.
I will show you how to send the lead information from the Form on the sales page of the funnel to the Mailchimp contact list using Zapier and Global webhooks.
Let's get started!
Here are the steps:
First, click on the Zapier in the integrations tab.
Once you click on Connect, Zapier will open a popup requesting authorisation.
Select your account and Click on Authorize.
Once you Authorise, Zapier will get connected to the particular subaccount and an API key will be generated.
Now, click on 'Create New Zap'.
Once you click on 'Create new Zap', Zap setup Manager will open as a popup.
First, add a name for your Zap.
Click on 'Trigger'.
Select "webhooks by Zapier" as the trigger.
Select Catch Hook as the Event and click Continue.
If you need to pick off a child key, add that value in the Pick off child key field and click Continue.
If there is no such requirement, then, just click Continue.
Now, the Webhook URL will be revealed by Zapier.
Copy that URL.
Leave the Zapier browser Tab for now. Please do not close it.
We need to set up the Global webhooks now.
Open the Swipe Pages dashboard on a New Browser tab.
Click on the Integrations tab on the far left side panel.
Click on the Global webhooks on the left panel.
Click on "Add Global Webhooks".
Add a name for the webhook.
Then, add the Webhook URL from Zapier on the Webhook endpoint field.
Select the POST as the Webhook Method and Select Form Submission as the Webhook Event.
Finally, click the Next button.
Select the domain to which you wish to tie the webhook.
Now, select the pages tied to the selected domain.
Map the Swipe Pages form fields to the appropriate webhook fields.
You can also add the respective 'Name attributes' of the Form fields as the Webhook fields.
This can be done by turning ON the 'Map Webhook Fields To Name Attribute' Toggle.
This step is optional. Can be enabled, if your workflow demands it.
Then, click Next.
Select the Webhook Format.
Also, add HTTP headers and/or extra webhook fields, if needed.
Finally, click 'Create Webhook'
This will create the Global Webhook.
Now, we need to move back to the Zapier Browser Tab and complete the Zap setup.
In the Zap Setup manager, click on Test Trigger.
Now, we need to submit a Test Lead.
To send the Test Lead, simply submit the Form on the live URL.
This Test lead will automatically be captured by Zapier.
In the screenshot below, you can see that the Test Lead submitted was captured By Zapier.
Now, select the captured Test Lead and Click on "Continue with Selected record"
We have to set up the Action in the Zap Setup Manager.
Select Mailchimp as the App In the Actions Tab.
Select Add/Update Subscriber as the Event. Then, click Continue.
Note: The event setup in the Actions Tab can vary from one email marketing tool to another.
Connect your Mailchimp Account and click Continue.
Select the Audience from the drop-down menu.
Map the form field data with the appropriate Mailchimp field. Click Continue.
Click on 'Test Step'. This will send a test lead to the specified Mailchimp contacts list.
Once the test lead transfer is successful, you can turn ON the Zap by clicking on Publish.
As a result, now, the lead information collected through the Form on the sales page of the funnel will be sent to the specified Mailchimp contacts list through Zap.
How to deliver the Lead Magnet to the lead Via Email?
The Zap will send you the contact info of your lead to Mailchimp or any other email marketing tool in real time.
You have to create an email that contains the Lead Magnet in Mailchimp or any other email marketing tool.
Then, in your email marketing tool, you have to set up a workflow that triggers that email when a new contact gets added to the specified contact list.
That is all.