Sending emails immediately after a customer makes a purchase through a tripwire funnel is crucial for establishing and nurturing customer relationships. These emails not only show that you value the customer's decision but also offer an excellent opportunity to reinforce your brand identity and values.
Prompt follow-up communication plays a key role in reducing buyer's remorse, building trust, and increasing the likelihood of upselling and cross-selling.
By keeping the lines of communication open right from the first purchase, you set the stage for future interactions and a long-term customer relationship. This not only aids in building customer loyalty but also provides valuable insights for market research, ultimately contributing to the overall success of your brand and products.
After a successful transaction through the Tripwire Funnel, I will show you how to send the customer information obtained through the order form to your email marketing tool using Zapier and Global Webhooks.
Once the customer information reaches your email marketing tool, you can send the trigger emails to your customers through the email marketing tool.
Just as an example, I have taken Mailchimp as the email marketing tool in this article.
Let's get started!
Here are the steps:
First, click on the Zapier in the integrations tab.
Once you click on Connect, Zapier will open a popup requesting authorisation.
Select your account and Click on Authorize.
Once you Authorise, Zapier will get connected to the particular subaccount and an API key will be generated.
Now, click on 'Create New Zap'.
Once you click on 'Create new Zap', Zap setup Manager will open as a popup.
First, add a name for your Zap.
Click on 'Trigger'.
Select "webhooks by Zapier" as the trigger.
Select Catch Hook as the Event and click Continue.
If you need to pick off a child key, add that value in the Pick off child key field and click Continue.
If there is no such requirement, then, just click Continue.
Now, the Webhook URL will be revealed by Zapier.
Copy that URL.
Leave the Zapier browser Tab for now. Please do not close it.
We need to set up the Global webhooks now.
Open the Swipe Pages dashboard on a New Browser tab.
Click on the Integrations tab on the far left side panel.
Click on the Global webhooks on the left panel.
Click on "Add Global Webhooks".
Add a name for the webhook.
Then, add the Webhook URL from Zapier on the Webhook endpoint field.
Select the POST as the Webhook Method and Select Payment Success as the Webhook Event.
Finally, click the Next button.
Select the domain to which you wish to tie the webhook.
Now, select the pages tied to the selected domain.
Map the Swipe Pages form fields to the appropriate webhook fields.
You can also add the respective 'Name attributes' of the Form fields as the Webhook fields.
This can be done by turning ON the 'Map Webhook Fields To Name Attribute' Toggle.
This step is optional. Can be enabled, if your workflow demands it.
Then, click Next.
Select the Webhook Format.
Also, add HTTP headers and/or extra webhook fields, if needed.
Finally, click 'Create Webhook'
This will create the Global Webhook.
Now, we need to move back to the Zapier Browser Tab and complete the Zap setup.
In the Zap Setup manager, click on Test Trigger.
Now, we need to submit a Test order.
To send the Test Order, simply complete the transaction on the Order form on the live URL.
This Test Order will automatically be captured by Zapier.
In the screenshot below, you can see that the Test Order submitted was captured By Zapier.
Now, select the captured Test Lead and Click on "Continue with Selected record"
We have to set up the Action in the Zap Setup Manager.
Select Mailchimp as the App In the Actions Tab.
Select Add/Update Subscriber as the Event. Then, click Continue.
Note: The event setup in the Actions Tab can vary from one email marketing tool to another.
Connect your Mailchimp Account and click Continue.
Select the Audience from the drop-down menu.
Map the Order Form field data with the appropriate Mailchimp field. Click Continue.
Click on 'Test Step'. This will send test info to the specified Mailchimp contacts list.
Once the test info transfer is successful, you can turn ON the Zap by clicking on Publish.
As a result, now, the customer information collected through the Order Form on the order page of the funnel will be sent to the specified Mailchimp contacts list through Zap.
How to trigger an email to the customer?
The Zap will send you the customer information to Mailchimp or any other email marketing tool in real time.
You have to create an email or sequence of emails in Mailchimp or any other email marketing tool.
Then, in your email marketing tool, you have to set up a workflow that triggers those emails when a new contact gets added to the specified contact list.
That is all.