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How to set 404 Redirection rules
How to set 404 Redirection rules

In this article, you will understand how to set up 404 redirection rules for a URL

siddarth avatar
Written by siddarth
Updated over a week ago

You can now redirect your Custom Domains URL by adding 404 Redirection Rules.

The Redirection Rule works based on the order of position.

In other words, a URL will be redirected to the first matching rule from the top.

Let me explain this further with an example.

Say, you have two redirection rules set up.

Redirection systems will prioritise redirection rule number 1 which is at the top in terms of order of position over redirection rule number 2 which is at the lower in terms of the order of position.

Let's take another example

Say, you have three redirection rules set up.

Redirection systems will prioritise redirection rule number 2 which is at the top in terms of order of position over redirection rule number 3 which is at the lower in terms of the order of position.

NOTE: The 404 Redirect will not work if your landing page is live.
It will only work if the corresponding landing page is unpublished.


Please check the instructions below on how to set up Redirection Rules.

Create a New Redirection Rule:

  • Select the 404 Redirection Rule Tab under Domains.

  • Select the domain you want to add a Redirect Rule and click on Add a Rule.

  • Enter the domain name and the slug under If URL matches.

  • Enter the Redirect URL under then redirect to.

Edit a Redirection Rule:

  • Select the 404 Redirection Rule Tab under Domains.

  • Select the domain you want to edit a Redirect Rule and click on Edit Rule.

  • Once you have made the changes, Click Update Rule.

Move Redirection Rule Up/Down:

  • Select the 404 Redirection Rule Tab under Domains.

  • Select the Move Rule Up/Down option in the Edit Rule menu to move the rule up/down and change its order of position.

Delete a Redirection Rule

  • Select the 404 Redirection Rule Tab under Domains.

  • Select the Delete option in the Edit Rule menu to delete a rule.

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