It takes 4 simple steps to create a new landing page.
Step 1 - Click on the "CREATE NEW PAGE" button
Step 2 - Give your page a name. You can edit this name at a later point as well.
Step 3 - Choose the type of page you would like to build.
You can choose between a Smart Page, an AMP page and mobile slides.
The difference between the three is explained in this link.
Step 4 - Once you have chosen a page type, it's time to choose a starting template. You can start with a blank page or choose from one of 150+ pre-built templates.
Click on the "USE TEMPLATE" button and you will be taken to the Page Builder. We have a separate section on how the page builder works. Learn more about the Page Builder.
At a later point, if you wish to convert a Smart page to an AMP page or vice versa, you can do so with just a single click. To learn how, click here
NOTE -
When you create a page, we initially set it up as the default variant (VARIANT A). You can add more Variants later if in case you want to run A/B tests. To learn more about the A/B test mode, click here
Publishing - You can Publish your page either within the Builder or from the Dashboard. To learn more about the publishing a landing page, click here